The Problem

The Content World Has Shifted, But Production Hasn't

Audience attention is dominated by vertical, short-form, mobile-first platforms (TikTok, Instagram Reels, YouTube Shorts, Snapchat).Legacy production models are horizontal, slow, and expensive, failing to adapt to this new consumption reality.RESULT: A massive gap for high-quality, narrative-driven content built natively for the vertical format.

Our Solution

7/28 Studios: A Vertical-First Production Engine

Vertical-Native Filming: Creative and technical expertise shot for the phone from day one.Hyper-Efficient Model: Multiple projects per month across dedicated genre studios.Built-In Audience & Distribution: Leveraging a combined reach of over 40 million eyes.

State of the Industry

In the third quarter of 2025, micro dramas raked in $800 million in global revenues (not including China), having doubled from $400 million, year-over-year from Q3 2024, according to boutique media and entertainment consulting firm Owl & Co.The U.S. is the biggest revenue generator, while the rest of world and APAC (not including China), Europe, followed by LATAM contributed smaller revenues as those regions continue to increase adoption.India represents the biggest emerging market while the American market spends the most as far as revenue is concerned, making the market ripe with opportunity.

Rhavynn Drummer

Rhavynn Drummer is an Atlanta-based casting director who has always had a love for actors and great performances. She began her career in casting at Tyler Perry Studios. While working at the studio she participated in the casting of over 40 feature films, and television series, and seven theatrical productions. She has had the privilege of working on projects like “The Family That Preys,” “Why Did I Get Married Too?,” “The Marriage Counselor,” and the most recent television series “The Haves and the Have Nots” and “If Loving You Is Wrong,” on the Oprah Winfrey Network.Drummer graduated from the University of Virginia with a double major in theater and American studies. During her time at UVA she started the Paul Robeson Players, a theater company focused on producing African-American stories and experiences. In 2013, Drummer created the digital series “Good Girls,” which follows four women of faith as they navigate the morality and individuality by living and dating in Atlanta. The series was released in June 2014 and went on to win awards at the Bronze Lens Film Festival and the Black Women in Film and Television Festival.

A contemporary 3 x Emmy-winning filmmaker and founder of Tomorrow Pictures Inc., Fr3deR1ck Taylor (the filmmaker) is known for documentaries like Counter Histories: Rock Hill, directing music videos (Outkast's "The Dip"), and for his production company, Tomorrow Pictures, focusing on culture, social justice, and diverse stories, with an Emmy win for his PBS work on Atlanta's J-Setting dance scene.

Frederick Taylor

Mickey Vetter

Mickey Vetter is the co-founder of FilmHedge, a firm that has raised $400 million to finance film and tv. Mickey has been instrumental in the underwriting of 10% of all of Hollywood films since 2020. FilmHedge serves as one of the fastest growing film and tv lenders in the world. Mickey's uncanny ability to executive produce has lead to projects from Dead Man's Wire, to The Dutchman has proven useful for 7/28 Studios.

Kevin Gooch understands the power of resilience and relationships from an early age. Determined to carve a successful path, he pursued a career in law with an unwavering commitment to excellence. Today, as a partner at Holland & Knight LLP, he plays a pivotal role in shaping the legal landscape, advocating for clients with unmatched expertise. His legal acumen and strategic foresight have helped numerous businesses navigate complex financial transactions, making him an invaluable asset in the legal sector.Gooch has built a reputation as a leader in the legal sector, specializing in complex financial transactions and regulatory compliance. His approach emphasizes relationship-building and strategic thinking, which has been instrumental in helping his firm expand its influence.

Kevin Gooch

Darryll C. Scott

Darryll is the founder of Evergreen Valley Productions and co-founder of ESG Productions. Evergreen Valley Productions is a subsidiary of David Ayer’s Cedar Park Entertainment. With over 15 years of industry experience, Darryll is dedicated to creating compelling content for and by people of color, with a strong emphasis on grounded, slice-of-life storytelling. Through a focus on diversity both in front of and behind the camera, EVP and ESG are committed to advancing the future of authentic filmmaking.Darryll has collaborated with top talent across film and television, producing the chart-topping Peacock feature Bosco, starring Tyrese Gibson, Thomas Jane, and Aubrey Joseph. He also helped sell David Ayer’s groundbreaking film End of Watch to Fox as a television series, on which he serves as an executive producer. To date, Darryll has produced or executive produced more than 20 projects and continues to expand his impact as a creative and executive leader in the industry.

Erik is the owner of 7/28 Studios and a Partner and Vice President at FilmHedge, the fastest-growing independent film and television financing company in the world.Throughout his career, Erik has played a key role in helping radio and podcast networks scale and achieve their strategic goals, serving in executive leadership positions across media platforms. He has also supported film and television projects from development through completion, while creating and executive producing multiple original projects of his own.In addition to his work in media, Erik has served as a professor of business, marketing, organizational theory, and organizational behavior at several academic institutions. With a strong network and deep foothold in the media entrepreneurship ecosystem, Erik’s leadership within the entrepreneurial community has made a measurable impact across multiple industries.

Erik Gordon

Fonz Morris

Fonz Morris is a self-taught designer and entrepreneur from Brooklyn, now in San Jose. He has worked in tech and design across various U.S. cities and believes in self-driven education, influenced by his travels in Europe and the Americas. Since 2020, he has been the Lead Product Designer at Netflix, previously leading a design team at Coursera. Fonz has collaborated with major companies, hip hop producers, and secured angel funding for startups, including with the Lomax family, a notable Black venture capitalist family. He actively mentors design students and contributes to conferences while advising venture capital firms to support emerging designers and entrepreneurs.

Ellen is a multiple Emmy Award–winning producer and communications professional who believes that everyone has a story worth hearing and seeing. She brings a creative, strategic, and organic approach to storytelling, crafting impactful narratives that resonate authentically with diverse audiences.

Ellen Barnard

Shahlayo Ranson

Shahlayo Ranson is a seasoned multimedia content strategist and producer with over 15 years of experience in digital content, media production, and creative strategy. His expertise spans strategic ideation, audience engagement, and holistic content development across platforms, with a focus on creating work that connects meaningfully with audiences.As a creative and executive producer, Shahlayo brings a strong blend of marketing insight and production acumen to his work, helping teams and brands translate vision into compelling narrative and measurable impact. He is also recognized for his leadership in the digital creative space and his ability to bridge creative storytelling with innovative strategy.Shahlayo’s background reflects deep capabilities in both the creative and business sides of media, making him a versatile partner in project development and execution. His approach emphasizes authenticity, strategic clarity, and audience resonance—key elements that drive both artistic and commercial success.

LeMans Mebane is a film and television producer with hands-on experience across development, production, and set operations in both scripted and unscripted environments. Her background spans creative execution, production coordination, and on-set leadership, giving her a well-rounded understanding of how projects move efficiently from concept to completion.Known for her strong organizational skills and collaborative approach, LeMans has supported productions at multiple scales, helping teams stay aligned, compliant, and on schedule. She brings a solutions-oriented mindset to every project, balancing creative vision with the practical demands of production.LeMans continues to build her career as a producer focused on delivering polished, well-managed content while contributing meaningfully to stories that resonate with audiences.

LeMans Mebane