The Problem

The Content World Has Shifted, But Production Hasn't

Audience attention is dominated by vertical, short-form, mobile-first platforms (TikTok, Instagram Reels, YouTube Shorts, Snapchat).Legacy production models are horizontal, slow, and expensive, failing to adapt to this new consumption reality.RESULT: A massive gap for high-quality, narrative-driven content built natively for the vertical format.

Our Solution

7/28 Studios: A Vertical-First Production Engine

Vertical-Native Filming: Creative and technical expertise shot for the phone from day one.Hyper-Efficient Model: Multiple projects per month across dedicated genre studios.Built-In Audience & Distribution: Leveraging a combined reach of over 40 million eyes.

State of the Industry

In the third quarter of 2025, micro dramas raked in $800 million in global revenues (not including China), having doubled from $400 million, year-over-year from Q3 2024, according to boutique media and entertainment consulting firm Owl & Co.The U.S. is the biggest revenue generator, while the rest of world and APAC (not including China), Europe, followed by LATAM contributed smaller revenues as those regions continue to increase adoption.India represents the biggest emerging market while the American market spends the most as far as revenue is concerned, making the market ripe with opportunity.

Rhavynn Drummer

Frederick Taylor

Mickey Vetter

Kevin Gooch

Darryll C. Scott

Erik Gordon

Fonz Morris

Ellen Barnard

Shahlayo Ranson

LeMans Mebane